COURSE BEING OFFERRED PRESENTLY
CUSTOMER RELATIONSHIP MANAGEMENT
The objective of this course is to provide
understanding of the importance of customer experience and the importance of acquiring customers and retaining them for a lifetime; provide skills for constructing an effective CRM program; and provide skills for developing good knowledge of CRM strategies and marketing tools.
Often times our clients have everything they need to succeed, they just require the resources and support to make a strategic jump. We worked on this project for several months and the end result was truly spectacular. By ensuring consistent and transparent communication, our client was able to progress by leaps and bounds.
CORPORATE IDENTITY CAMPAIGN
We approached this project carefully, as it was our very first undertaking of this scale. We studied our client’s business to create a focused and effective solution - and then watched it grow. We loved working with this client, and look forward to collaborating together on many more successful projects in the future.
Clients often approach Nonlinear Insights with a general idea of what they need, and this project was no different. We were able to jump right in with our expertise and really helped the company grow and evolve. Today, their business is doing exceptionally well, and we’re proud to have been part of the process.
CUSTOMER RELATIONSHIP MANAGEMENT (COURSE CODE: M 102)
A.Objectives of the course:
Provide understanding of the importance of customer experience and the importance of acquiring customers and retaining them for a lifetime; provide skills for constructing an effective CRM program; and provide skills for developing good knowledge of CRM strategies and marketing tools.
B. Target participants
Middle-level managers engaged in marketing and sales management
20 hours (13 sessions of 90 minutes each) over a period two months
Classroom lectures, case discussions; working in groups by students on case studies and their presentations, videos on CRM, and guest sessions by industry
experts on CRM software
E. Session No. and Topic
1 Importance of CRM
2 Importance of customers
3 Customer acquisition
4 Customer expectations and perceptions
5 Customer satisfaction and retention
6 Relationship management
7 Key account management
8 Relationship scorecard
9 Customer’s lifetime value and customer loyalty
10 CRM implementation
11 Brand differentiation and positioning through CRM
12 Customer-centric leadership
13 Right message – right customer
F. Course Director and Core Faculty
Name: Prof. Sandeep Puri
Sandeep Puri is an Associate Professor of Marketing at the Asian Institute of Management, Philippines. With around 26 years of work experience in Industry and teaching, he specializes in Sales and Marketing. He has worked with Novartis and Trident before shifting to academia. He has significant publications, including two publications in Harvard Business Review. He has more than 75 case study publications with Ivey Publishing, IMD, Lausanne, and WDI Publishing (University of Michigan). He has a book on Sales and Distribution Management co-authored with Still, Cundiff and Govoni (published with Pearson). He has also co-authored a textbook on Global Marketing Management with Keegan (8th edition, published with Pearson). In addition, he also has 10 edited books to his credit.
He is an alumni of IMT Ghaziabad and worked at IMT Ghaziabad for 9 years.