Getting Coffee

I T 102

Digital Marketing
(This is introductory course. Advance level course is designed on request of the client.)

A. Objectives of the course

The course aims to develop practical awareness about the techniques and tools of digital marketing.

B. Target participants

The course is targeted at junior and middle level managers in sales, marketing, advertising and PR professionals who do not have or have very rudimentary exposure to digital marketing. 

C. Duration

15 hours (10 sessions of 90 minutes each) over a period two months

D. Pedagogy

The pedagogy of the course is focused on hands-on application of digital marketing techniques through tools like Google Ads and Facebook Ad Manager. 

E. Session details

Session No.

Topic

1.Concept of digital media and marketing communication through digital media

2. Basics of paid search marketing – concepts and use cases

3.Hands on paid search marketing using Google Ads platforms

4. Basics of search engine optimization (SEO)

5. Basics of online display and video advertising

6. Hands on online display and video advertising using Google Ads platforms

7. Basics of social media marketing

8.Hands on social media marketing 

9. Mobile and Email marketing basics

10.Overview of digital marketing analytics

F. Course Director and Core Faculty

Mr. Atanu Ghosh

Profile

Atanu is an Electrical Engineer from Jadavpur University and obtained Post Graduate Diploma in Management from the Indian Institute of Management Bangalore. He is a Visiting Faculty in several leading academic institutions like XLRI, IIM Calcutta, IIM Udaipur, etc.

Atanu is the Founder and CEO of Bluebeaks Solutions, which is engaged in education, research, consulting and training in the digital transformation domain; and Salt n Soap, an ecommerce technology and analytics platform. Before his entrepreneurial stint he was a Director with IBM and, prior to that, a Principal with PwC Consulting. Atanu has consulted various Fortune 100 companies in India, USA, UK, Singapore and China